Performance Marketing & Programmatic Advertising

Turning media investment into measurable business growth.

I help brands move from campaign execution to scalable growth systems — combining performance media, programmatic strategy, client leadership and data-backed optimization.

Explore My Journey Download CV
6+ Years $2M+ Media Managed 70+ Brands

The Story

A journey from media buying execution to business growth leadership.

Career chapters

Foundation

Started with hands-on media buying and performance reporting, learning how campaign decisions translate into brand outcomes.

2020

Learning the media engine

At SkyWalk Solutions, I built the fundamentals: media buying, campaign performance reporting and brand delivery for businesses such as Bombay Sweets, Walton and Bashundhara Toggy World.

2021–2023

Scaling across agency portfolios

From Pink Creative to Madmen Digital, I handled planning, buying, optimization and performance strategy for 30+ brands, managing $500K+ across Meta and Google platforms.

2023

Connecting media with commerce

At Salextra, I worked across creative, product, e-commerce, social, media buying and strategy for launches like Nokia, iPhone 15 and XTRA re-branding, while also mentoring Meta Ads learners at Passive Journal.

2024–2025

Building programmatic revenue

At Eskimi, I generated $350K+ in programmatic revenue, managed 40+ clients, launched 100+ programmatic campaigns and earned the Fire Starter Award for commercial performance and client success.

2025–Now

Leading growth at Winblink

As Senior Manager, I lead an 8-person cross-functional team and manage $200K+ across digital platforms, including Meta, Google Ads, DV360, YouTube and other channels.

Impact Dashboard

Proof through outcomes, not just responsibilities.

$0Cumulative media investment managed
$0Programmatic revenue generated
0Digital campaigns launched
0Digital impressions delivered
0Brand partners served
0Quarterly revenue growth at Eskimi

Selected Work Stories

Campaign moments that show how I think.

01

Dhaka Marathon Meta Campaign

Reduced cost per acquisition to nearly one-third of the initial benchmark through continuous optimization while exceeding registration targets.

Meta AdsCPA OptimizationPerformance Growth
02

Eskimi Programmatic Portfolio

Generated $350K+ programmatic revenue, scaled client spend from $2K to $30K+ monthly, and built long-term partnerships with 40+ clients.

DSPSSPRevenue Growth
03

The Marvel Influencer Acquisition

Improved ROAS while reducing CPA, delivering 150% registration growth within approved media budget and campaign objectives.

GoogleMetaROAS

Brand Exposure

AppleNokiaBRAC BankAarong DairyIPDCMotorola BangladeshWaltonBombay SweetsBashundhara Toggy WorldNitol MotorsSyngentaFastrackTitanHiFutureDizoEnergypac Elevator

My Growth Playbook

A professional system for turning media into momentum.

01

Map the business goal

Start with revenue, acquisition, brand or retention goals — then define the media objective that can move the metric.

02

Design the media architecture

Choose the right mix across Meta, Google, DV360, YouTube, LinkedIn, DSP or SSP based on audience, inventory and funnel stage.

03

Launch, learn, optimize

Track conversion signals, creative learnings, cost movement and quality indicators to improve CPA, ROAS and delivery quality.

04

Scale with discipline

Turn winning signals into repeatable operating processes, client communication and cross-functional growth execution.

Experience Snapshot

Oct 2025 – PresentSenior Manager — Winblink
Apr 2024 – Sep 2025Digital Account Manager — Eskimi Limited
Jul 2023 – Mar 2024Senior Executive — Salextra Limited
Apr 2023 – Dec 2025Meta Ad Expert & Consultant — Passive Journal
Jan 2022 – Jun 2023Media Buying Executive — Madmen Digital Limited
2020 – 2021Media Buyer — SkyWalk / Pink Creative

Education & Skills

2024 – PresentMBA, Professional

Bangladesh University of Professionals

2014 – 2021BBA, Supply Chain Management

BRAC University

Performance MarketingProgrammatic AdvertisingMedia PlanningAccount ManagementBusiness DevelopmentClient SuccessConversion TrackingMarketing Automation

Let’s Connect

Ready to build measurable growth?

For performance marketing, programmatic advertising, media strategy, client growth or business development opportunities, let’s talk.

saifiqbal009@gmail.com +880 187 113 4545 linkedin.com/in/md-saif-iqbal50 Start a Conversation